Based On Years Of Success!

MFPD0: Entrepreneurship Mindset & Product Ideation (3 Documents)

MFPD0 gives an encompassing overview of entrepreneurship & the mindset changes that come with it. Two methods of product ideation are also presented to lay the foundation of your new online business.

• MFPD0.1: The Entrepreneurship Mindset
• MFPD0.2: Ideation: Mind Mapping
• MFPD0.3: Ideation: SCAMPER Method

MFPD1: Market Research & SWOT Analysis (6 Documents)

MFPD1 provides the operational documents to study the landscape for your business success. Comprehensive market research & SWOT analysis will ensure the feasibility & sustainability of your business.

• MFPD1.1: Industry Size & Growth
• MFPD1.2: Consumer Behavior
• MFPD1.3: Industry Trends & Challenges
• MFPD1.4: Competition & Market Saturation
• MFPD1.5: SWOT Analysis
• MFPD1.6: SWOT Diagram

MFPD2: Ideal Customer Analysis (2 Documents)

MFPD2 provides the operational documents to stay ahead. A target market analysis will help you identify & understand target markets, customer personas, market segments & position products for appeal.

• MFPD2.1: Customer Avatar
• MFPD2.2: Market Segmentation

MFPD3: Supplier Analysis (6 Documents)

MFPD3 provides the operational documents to build a supply chain with stable pricing & reduced risk/disruptions, select the suppliers for a business, negotiate terms & build lasting relationships.

• MFPD3.1: RFI
• MFPD3.2: RFQ
• MFPD3.3: Supplier Contact & Information List
• MFPD3.4: Supplier Summary Price List
• MFPD3.5: Supplier Due Diligence Checklist
• MFPD3.6: Supplier Scorecard

MFP D4: Logistics & Supply Chain Analysis (3 Documents)

MFPD4 provides the operational documents for a comprehensive supply chain analysis. The analysis gives an on-the-ground understanding of logistics to mitigate any risks, lead times or other issues.

• MFPD4.1: E-Commerce Workflow
• MFPD4.2: Complete Supply Chain Map
• MFPD4.3: Supply Chain Risk Assessment & Mitigation

MFPD5: Sales Channel Strategy (10 Documents)

MFPD5 puts in place the most effective sales funnels related to your business. These include both digital and physical funnels such as Trade Shows, Website Buildouts, Online Marketplaces & Social Media channels.

• MFPD5.1: Shopify Store Creation
• MFPD5.2: Etsy Store Creation
• MFPD5.3: Amazon Store Creation
• MFPD5.4: eBay Store Creation
• MFPD5.5: Trade Show Checklist & Organizer
• MFPD5.6: Social Media Strategy
• MFPD5.7: Sales Leads
• MFPD5.8: KPI Dashboard
• MFPD5.9: Website Design & Layout Checklist
• MFPD5.10: Sales Strategy

MFPD6: Pricing, Revenue & Cost Analysis (4 Documents)

MFPD6 provides the operational documents to determine the right price for products taking into account previous analyses with a pricing strategy & revenue/cost analysis to ensure profitability.

• MFPD6.1: Pricing Strategy
• MFPD6.2: Item Cost Revenue Analysis
• MFPD6.3: Supply Chain Markup & Profit Margin
• MFPD6.4: International Pricing Strategy Checklist

MFPD7:Catalog & Brand Development (3 Documents)

MFPD7 gives a clear perception of your online business through branding, content, product offerings/catalogs & exposure channels. Explore the significance of each element and their role in growth and success.

• MFPD7.1: Branding & Identity
• MFPD7.2: Product Catalog
• MFPD7.3: Product Catalog Example

MFPD8:Traditional & Novel Marketing Techniques (10 Documents)

MFPD8 provides the operational documents to reach customers at minimal cost by addressing the major pain points of any e-commerce marketing campaign: digital traffic & customer acquisition costs.

• MFPD8.1: Value Proposition Worksheet
• MFPD8.2: Sales Calendar
• MFPD8.3: Keyword Research
• MFPD8.4: Content Calendar
• MFPD8.5: Influencer & Affiliate Marketing
• MFPD8.6: SMS Marketing
• MFPD8.7: Marketplace Protocols
• MFPD8.8: Marketplace Routines
• MFPD8.9: Marketplace Marketing Management
• MFPD8.10: Marketing Strategy

MFPD9: Customer Service Management (5 Documents)

MFPD9 provides the operational documents to maintain long-term sales & customer retention through multiple sales models centered around customer service.

• MFPD9.1: Customer Support Scripts & Guidelines
• MFPD9.2: Knowledge Base & FAQ
• MFPD9.3: Customer Feedback Collection
• MFPD9.4: Review Management Guidelines
• MFPD9.5: Customer Service Plan

MFPD10: Artificial Intelligence Tools & Low-Cost SEO (4 Documents)

MFPD10 provides the operational documents to utilize AI tools for long-term SEO strategies & design your store to receive sustained, low-cost digital traffic.

• MFPD10.1: AI Tool Evaluation
• MFPD10.2: SEO Audit Checklist
• MFPD10.3: Blog Creation Worksheet
• MFPD10.4: Full SEO Analysis & Optimization

MFPD11: Auditing Expenses & Essential Analytics (3 Documents)

MFPD11 provides the operational documents to hold internal/external audits & provide iterative feedback to e-commerce stores as well as gather & provide financial/analytical information in real time.

• MFPD11.1: Invoice Audit Checklist
• MFPD11.2: Essential Analytics Dashboard
• MFPD11.3: Profit & Loss Statement

MFPD12: Financing & Exiting (5 Documents)

MFPD12 provides the operational documents to provide pathways to outside financing, attract business investors & lead to a financial exit as well as align operations with your long-term vision.

• MFPD12.1: Sales Forecast Multiple Products
• MFPD12.2: Cash Flow
• MFPD12.3: Yearly Balance Sheet
• MFPD12.4: Business Plan
• MFPD12.5: Business Sale Preparation Checklist